Tag: AI

From L4W Meaning to AI Implementation in Retail Marketing

Location for Work (L4W)- What is it? In the dynamic field of retail marketing, artificial intelligence has ignited a remarkable transformation. But before we delve into AI’s compelling influence, it’s vital we understand a pivotal strategy that’s been altering the game—location-based marketing. Location-based marketing employs a simple yet effective concept—it targets individuals based on their […]