Discover how augmented reality and virtual reality are revolutionizing the retail industry, with examples from Nike, IKEA, and Sephora
Category: AI Retail Marketing
In the fast-paced world of retail, understanding key terms is your gateway to success. This comprehensive guide unveils the essential abbreviations and terminology that empower retailers to make informed decisions, optimize strategies, and thrive in the dynamic retail landscape.
1.0 Introduction Over the past few years, the retail industry has been experiencing a rapid evolution, fuelled by rapid technologic advancements, evolving consumer behaviour, and global events. All of these factors have in one way or another reshaped the way we shop. Between the years 2020 and 2023, the retail landscape has undergone significant transformations […]
Location for Work (L4W)- What is it? In the dynamic field of retail marketing, artificial intelligence has ignited a remarkable transformation. But before we delve into AI’s compelling influence, it’s vital we understand a pivotal strategy that’s been altering the game—location-based marketing. Location-based marketing employs a simple yet effective concept—it targets individuals based on their […]
Introduction Generative AI, a pioneering field of artificial intelligence, is making significant strides across various industries, including retail marketing. Essentially, Generative AI refers to AI systems capable of creating new content—ranging from text and images to music—with the assistance of existing data. These systems employ machine learning algorithms that generate fresh content based on patterns […]
Every industry comes with its own jargon, a secret language that entry-level newcomers might find overwhelming. In retail, acronyms like Conversion Rate (CR), Electronic Point of Sale (EPOS), and Like-for-Like (LFL) sales are just drops in an ocean of terms one must master to keep up with the industry’s pace. These terms, often frightening for […]