Author: Mark F

How AI is Redefining Customer Engagement in Retail Marketing

1.0 Introduction Over the past few years, the retail industry has been experiencing a rapid evolution, fuelled by rapid technologic advancements, evolving consumer behaviour, and global events. All of these factors have in one way or another reshaped the way we shop. Between the years 2020 and 2023, the retail landscape has undergone significant transformations […]